Identities that survive the next post.
Ninefold is a branding studio in Rotterdam for restaurants, makers and shops whose first impression is a profile grid.
Five feeds
Each identity runs on one rule you can see from the grid.
Since January 2025, profile grids crop every tile to 3:4. Each post you publish moves all the others one place, and the last tile in every row drops to the next. A feed is a layout that rearranges itself every time you use it. Every identity we make is designed to hold up when that happens.
Four rules, and one to avoid
Every second post draws a checkerboard. Each new post flips it. It never breaks.
Every third post stacks into one column. Each new post moves the column over.
Every fourth post draws a diagonal. Each new post slides it down a row.
Three at a time and every row stays one piece, however many rows follow.
The nine-tile puzzle. One picture cut into nine. It looks wonderful once and is torn one post later, which is why we never make them.
