Six people, three columns.
We are a studio of six in a former harbour office on the Maashaven. We take on about eight identities a year, almost all of them for businesses you can walk into.
- Noor VisserFounder, creative direction
- Daan KuipersDesign director
- Mila BrouwerType and identity
- Sem de JongPhotography
- Yara BakkerDesign and templates
- Luuk SmitStudio and production
Most of our clients will never run an ad. People meet them on a profile grid before they meet them at the door, so we give the grid the same care as the shopfront. We art direct the photography ourselves and leave behind templates simple enough for whoever opens up to post before the first customer arrives.
What we make
Five things, laid out the way they will be used: one cell each.
Identity
Name, mark, typography and colour, drawn for a phone screen first and a shopfront second.
Photography direction
One photographer and one eye per brand, with every shoot planned post by post.
Feed systems
The rule a feed follows, so it still holds after the hundredth post.
Templates
Editable tiles your team can fill in on a phone in under a minute.
Launch
The first eighteen posts, planned, shot and scheduled before opening day.
- Your project
The empty cell
It is where the next post lands. Write to us.
How a project runs
The room
Two weeks in your shop, kitchen or workshop before we open a laptop. The identity comes from what is already there.
The rule
We decide what repeats. Every feed we design runs on one rule a stranger could spot from the grid.
The identity
Mark, type and colour, tested at 120 pixels wide, which is how big a tile is on most phones.
The shoot
One or two days of photography, shot in the order the posts will go up.
The handover
Templates, a posting calendar and a printed one-page guide that lives behind the counter.
What we won’t do
- Puzzle grids that tear after one post.
- Paid social, influencer campaigns or follower targets.
- More than two projects at the same time.