Work Cycling clothing, Girona

Col

Clothing for people who ride before work, made in Girona. One post in four is a ride.

Year
2026
Scope
Identity, Campaign photography, Feed system
Profile
@col.girona
Rule
Diagonal
Four riders in yellow and black climbing a long mountain road above Girona

The brief

Col makes jerseys and bibs in two colours and sells mostly to riders who already know them from the Saturday shop ride. The feed doubled as the ride calendar, and it looked like a noticeboard.

The idea

Rides became fields of signal yellow: the time, the route, the distance. Exactly one post in four is a ride. In three columns, every fourth post lands one column over and one row down, so the rides draw a diagonal through the feed, and the diagonal keeps going however often they post.

The shift test

Every fourth post is a ride.

Keep scrolling and four more posts go up. Every tile moves, and the rule holds.

Post 120 @col.girona

  • A rider drinking at the top of a climb
  • Three riders silhouetted on a ridge road
  • An empty road through cork oak forest at sunrise
  • A white sock and black shoe clipped into a pedal
  • Two bottles and gloves on a sun-bleached bench
  • A rider descending fast toward the valley
  • A dusty chain and cassette after a gravel ride
  • Two espresso cups and a cycling cap on a café table
  • A steel road bike against a dry stone wall

The system

  • Signal#F3D417
  • Asphalt#161616
  • Dust#C9B79C
  • Chalk#F4F3EF

Display type: Big Shoulders Display. Everything in the identity is set in it or in nothing at all.

The last cell is the template tile. One person fills it in on a phone, and nothing else on it ever moves.

A yellow jersey folded beside black bib shorts
Two colours, no logo on the chest. The yellow is the brand.
The flatlock seam on a yellow jersey sleeve, close up
Product photography stays as close as this, so it never competes with the ride tiles.

What shipped

The ride tile now also runs as the poster in the shop window and the header of the newsletter, set from the same template by whoever is leading the ride.