Work Porcelain workshop, Arita

Hara

A quieter identity for a family porcelain workshop in Arita, released three posts at a time.

Year
2025
Scope
Identity refresh, Photography direction, Release system
Profile
@hara.arita
Rule
Rows
The Hara workshop: low tables of bowls in progress beside a paper screen window

The brief

Hara sells to restaurants and a small circle of collectors abroad. Their feed mixed product shots, family photos and kiln days in whatever order they happened, so from the grid nothing ever looked finished.

The idea

We stopped posting one at a time. Every release is three posts in one sitting: the object, a detail of its glaze, the hands that made it. Posting in threes makes each row of the grid one piece, and the rows never break when the next piece goes up.

The shift test

Every piece is posted as three: the object, the glaze, the hands.

Keep scrolling and four more posts go up. Every tile moves, and the rule holds.

Post 045 @hara.arita

  • A blue and white lidded jar on ash wood
  • Fine crackle lines in a pale glaze
  • Hands wrapping a cup in thin paper for shipping
  • A narrow porcelain vase holding one bare winter branch
  • A rack of painting brushes with cobalt-stained tips
  • Drying boards lined with identical unfired cups
  • A flat plate with a single cobalt plum branch, overhead
  • The unglazed foot ring of a porcelain bowl, close up
  • Hands trimming the foot of a bowl on a potter’s wheel
  • A stack of four tea cups with a fine blue rim on linen
  • A pale blue glaze pooling at the foot of a vase
  • Rows of unfired bowls on kiln shelves

The system

  • Cobalt#1D3C98
  • Porcelain#F3F2EE
  • Ash#CFC6B8
  • Clay#8C7B6B

Display type: Hedvig Letters Serif. Everything in the identity is set in it or in nothing at all.

Seven glaze test tiles in different blues on a wooden board
The identity uses one blue, matched to the cobalt test tile the workshop fires most.
A porcelain bowl nested in a paulownia box with a cotton cord
Boxes carry the same three-part card as the feed: object, glaze, maker.

What shipped

Five releases a season, each one a row. The workshop now plans its year as a list of rows, and the web shop uses the same three images for every piece.